Redesign Project
Problem:
iZotope’s customers didn’t know it offered free content.
That’s why iZotope’s newsletters needed an identity and redesign to help with recognition.
This is the retired design.
This is the new design, launched by me and my team as of March 2020.
After data analysis and researching industry trends, the blog page was branded to establish its entity and design elements were incorporated to push forward the quality content published by the content team every week.
Branded and simplified.
The branding of iZotope Learn’s page, white background, minimalistic header and footer, and simple call-to-action buttons lend itself to that purpose.
Smarter design.
Sales copy and banners have been minimized to a notification badge in the upper right corner to initiate user’s impulse to click on a badge and ensure an unobtrusive sales call out.
Serving the user.
The popular topics are included to provide an option to explore the website and the survey is to make adjustments according to user feedback.
Last notes.
Who were the cross functional partners?
Content marketing, email marketing, design, operations, Adobe team
What was the level of involvement?
Concepted, pitched, coded, tested, delivered, refined.
What happened to the design?
Last seen in use a year later here.