Resumé

EXPERIENCE

CRM Strategy and Marketing Consultant – The Nova Comedy Collective (June 2024 – present)

  • Developing and implementing integrated marketing strategies across multiple digital channels.

  • Building and deploying email campaigns.

  • Optimizing the website messaging strategy to target potential and current customers.

  • Analyzing campaign performance data to refine strategies and optimize engagement.

Associate Director, Connections Strategy – Digitas (June 2024 – Nov 2024)

  • Led the development of consumer experience journeys, identifying key moments for brand engagement and advising clients on global email marketing strategies that connect with consumers at pivotal touchpoints.

  • Analyzed and illuminated how consumers interact with devices, content and media through research, and rigorous data analysis.

  • Developed stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people.

  • Built trusted client relationships, keeping them apprised of competitive activity, cultural shifts, and consumer trends.

  • Mapped consumer experience journeys to identify high-impact moments for brands to connect.

  • Collaborated with the creative team, data analytics team, and others to integrate email marketing with broader media architectures, ensuring cohesive and effective cross-channel strategies.

  • Utilized consumer insights and data analysis to refine customer segmentation strategies and optimize engagement across multiple channels.

CRM Marketing Manager – KAL Design (Nov 2023 – June 2024)

  • Led strategy, data analysis, segmentation, copy writing, and technical set up of B2B cold email outreaches.

  • Making data-driven optimizations to the user journey, leading regular reporting discussions, and creating solutions that convert prospects to leads for clients.

Senior CRM / Lifecycle Marketing Manager – Zwift, Inc. (Oct 2021 – Nov 2023)

  • Led the development of CRM and communication strategies to drive engagement with over 2 million subscribers, focusing on acquisition and conversion (other efforts include retention, lead nurturing, re-engagement, and win-back).

  • Leveraged brand storytelling and effectively communicated value propositions to create compelling content, incorporating data-based strategies.

  • Optimized the production process by ~20%. 

  • Collaborated with internal stakeholders and channel leads to ensure campaigns were aligned with broader brand strategies, delivering consistent messaging across channels.

  • Managed a team and forged relationships across the organization to enable smooth collaboration.

  • Reported regularly on engagement and project development to all levels of the organization.

Email Marketing Specialist – WHOOP, Inc. (Jan 2021 – Oct 2021)

  • Crafted lead nurture journey strategy to convert potential subscribers using branding, narrative, target audience information, and design.

  • Designed and built A/B tested communications for product launch and managed multiple ESPs (CRM systems).

  • Managed multiple ESPs (CRM systems), leaning into project management skills.

  • Worked with data analytics, performance tracking, marketing automation, and cross-selling.

Email Marketing Strategist – iZotope, Inc. (June 2019 – June 2020)

  • Collaborated cross-functionally to develop A/B tested email communications for high visibility email campaigns that reached over 1 million subscribers and generated over $4MM in sales.

  • Developed, built, tested, and deployed HTML email templates to a variety of audience segmentations. 

  • Collaborated with copy and design teams to create engaging email content.

  • Presented data reports on a weekly basis and studied the target audience with Brand Marketing.

Email Marketing Producer – Guitar Center Corporate Offices (June 2017 – June 2019)

  • Collaborated with stakeholders across the marketing and creative departments to build, coordinate, and deliver Guitar Center and Musician’s Friend emails and marketing communications.

  • Developed the brand, messaging, and email communication strategy for Guitar Center’s largest growing business with 5.8 million subscribers. Conducted research on industry standards and examined our key audience and their behaviors (included in portfolio).

  • Led a brand refresh of Musician’s Friend email design (2.6 million subscribers) creating a 9% increase in net sales. Examined industry trends and consumer research to inform the new design.

Marketing Copywriter – Yellowpages Corporate Offices (Sept 2015 – Nov 2016)

  • Wrote and edited national consumer-facing content, telling the stories of small businesses across the United States, and distributed to an audience of over 500,000.

  • Crafted over 100 social media posts, 5 national editorial pieces, and interview materials for cross promotional campaigns.

SKILLS

Marketing Strategy: Audience Segmentation, Target Audience Analysis, Consumer Insights, Campaign Development, Content Writing, Messaging Strategy, Brand Strategy, Brand Guidelines, Demand Generation, Demand Capture, Inbound Marketing, Lead Generation

CRM Systems (ESPs): Iterable, Klaviyo, Salesforce, Adobe Campaign, HubSpot, Customer.io, Apollo

Technical Skills: HTML, CSS, SQL, A/B testing, Marketing Automation

Analytics and Reporting: Periscope, Amplitude, Tableau, Google Analytics, Data Studio

Project Management: Jira, Basecamp, Smartsheets, Wrike, Monday.com, Trello, Quickbase, Agile, Asana

Industries: SaaS, e-commerce, retail, tech, music, entertainment, art, education

Regulatory Compliance: GDPR, CAN-SPAM, Data Privacy Standards

CERTIFICATIONS

  • Mark Pollard’s Sweathead Strategy Accelerator

EDUCATION

University of California at San Diego, B.A. Visual Media Art

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