Copy Writing
This was one excerpt of an editorial piece posted on the Yellowpages website. Click the image to see the entire collection.
Holiday Editorial
Purpose: national engagement content that target audience would specifically search for.
Promoted via Twitter that garnered 100 new followers and 35 mentions on the same day.
Metrics:
over 40,000 page visits
bookmarked over 100 times
Click on the image to see the original post.
Product Highlight
Purpose: weekly national engagement content that would boost site relevancy.
Influence: over 500,000 follows
Metrics within 2 weeks:
over 9000 unique views
over 100 engaged users
0.79% engagement rate
(to date) 62 likes and 4 shares
Click on the image to see the original post.
Product Highlight
Purpose: weekly national engagement content that would boost site relevancy.
Influence: over 500,000 follows
Metrics within 2 weeks:
over 1000 unique views
0.59% engagement rate